Integration of R, Tableau and Google Analytics



I am studying R, Tableau and Google Analytics and my current task is to analyse website's traffics in order to

1. understand customer segments such as demographics and behavior

2. determine what channel is the most effective based on conversion rate, number of sessions and so on.

I found that R, Tableau and Google Analytics are not separated, they can be integrated into one entire system. For example, I can write R codes in Tableau that make up for the complexity of coding to make a graph. I can use R for Google Analytics Data that enables us to do time-series analysis and trend analysis.

If I learn how to make them work together, it will be great strength to deep into details and better insights.

Here are my list of URLs about what to learn (most are in Japanese)

1. Tableau + R

2. R in Tableau (Preparation)

3. R in Tableau (Practice)

4. RGA package for Google Analytics in R (1)

5. RGA package for Google Analytics in R (2)

6. Connecting Google Analytics with Tableau

I hope you have a happy learning.

#R #Tableau

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